In this new video from La Bible du Messaging, Geoffrey Boulakia interviews Chloé Beauvallet, Managing Director of Groupe Outsourcia, to decipher the strategic impact of messaging on customer relations.

For Chloé, messaging challenges the traditional opposition between "hot" and "cold" channels .
With messaging, we enter a "lukewarm" relationship: fluid, continuous and adjustable according to the consumer's rhythm and desires.

Another key advantage: multimodality.
Text, audio, image, video... Messaging gives customers the freedom to choose their mode of interaction, and brands the ability to adapt in real time.

Find out more in this exclusive interview.