Dans cette nouvelle vidéo de La Bible du Messaging, Geoffrey Boulakia reçoit Chloé Beauvallet, Directrice Générale du Groupe Outsourcia, pour décrypter l’impact stratégique du messaging sur la relation client.

For Chloé, messaging challenges the traditional opposition between "hot" and "cold" channels .
With messaging, we enter a "lukewarm" relationship: fluid, continuous and adjustable according to the consumer's rhythm and desires.

Another key advantage: multimodality.
Text, audio, image, video... Messaging gives customers the freedom to choose their mode of interaction, and brands the ability to adapt in real time.

Find out more in this exclusive interview.