When Saudi Aramco launched its official WhatsApp Channel back in December 2023, few noticed.
Fast-forward to October 2025, and with only three posts, the company has already attracted over 400,000 followers.
A quiet but powerful statement: even the world’s biggest oil company now sees WhatsApp as a strategic communication platform.
So far, Aramco is the only major oil and gas company using WhatsApp Channels.
And it’s a move others will soon have to replicate.
Why Aramco Made the Right Move
The oil and gas industry has long been conservative in its external communication — yet the context is shifting fast.
Energy giants now face three major challenges:
- Rebuilding public trust in a decarbonizing world.
- Attracting young talent on platforms where they actually engage.
- Communicating complex innovation and sustainability efforts in an accessible way.
WhatsApp solves all three.
It’s:
- the most opened channel in the world (95 %+ open rates),
- personal and mobile-first,
- and free from algorithmic opacity.
For Aramco, launching on WhatsApp wasn’t just about visibility — it was about reinventing proximity.
A Huge Untapped Opportunity for Other Oil Majors
Here’s the striking fact:
Among the world’s top 10 oil companies, none but Aramco has yet launched an official WhatsApp Channel.
No ExxonMobil, Shell, TotalEnergies, Chevron, BP, or PetroChina presence.
The field is wide open.
Meanwhile, WhatsApp Channels have exploded globally:
- 3+ billion users,
- massive adoption in India, Latin America, the Middle East, and Europe,
- and exceptional organic reach — without paid media or algorithmic dependence.
For global energy brands, this is a unique strategic window: to build direct, high-trust communication with audiences before everyone else arrives.
How Energy Leaders Can Take Advantage
Launching a WhatsApp Channel doesn’t require complex APIs or huge budgets.
But turning it into a real corporate media channel takes both technology and expertise.
That’s where Messaging Me comes in.
- Our SaaS solution Channels Me is the only technology on the market that lets brands industrialize and automate publishing across multiple WhatsApp Channels — with analytics, scheduling, and compliance built-in.
- Our consulting offer helps brands design their strategy, tone, and content calendar to turn WhatsApp into a long-term communication asset.
Together, they give global companies the power to scale their WhatsApp presence intelligently and efficiently.
WhatsApp: The Next Strategic Frontier for Oil and Energy Majors
Digital transformation in energy has long focused on data, automation, and AI.
But the conversation layer — the ability to speak directly to audiences — is now just as strategic.
Aramco has taken the first step.
The rest of the industry will follow.
And those who do it with the right technology and strategy will gain a decisive lead.
In a Nutshell
- 🔥 Saudi Aramco: the only oil major with an official WhatsApp Channel (opened December 2023) — 400K+ followers, only 3 posts (October 2025).
- 💡 No other oil & gas giant has moved yet — but the opportunity is massive.
- 🚀 Messaging Me helps companies take that step with Channels Me, the only enterprise tool for WhatsApp Channel publishing at scale.
- 🧭 Strategy + Tech = Impact.
Energy company? Corporate communications team?
Take the lead on WhatsApp before your competitors do.
Let’s talk