For the third time, Messaging Me has published its ranking of the most-followed French WhatsApp channels. This barometer has become an invaluable indicator for monitoring the evolution of this format, which is becoming a permanent fixture in mobile-first and conversational content strategies.

As the use of WhatsApp Channels explodes in the French-speaking world, this ranking reveals the key trends and the players who are making their mark.

📌 Key trends to remember

👉 S ports and international news continue to dominate.
Between the Paris Saint-Germain and Roland-Garros channels, and those of media such as FRANCE24, RFI or Jeune Afrique, these are the themes that capture the largest audiences.

👉 F rench-speaking Africa makes its mark on the WhatsApp landscape.
No fewer than 5 African or pan-African channels feature in the Top 10. A dynamic driven by the continent's very high mobile consumption and audiences that are particularly receptive to content broadcast on WhatsApp.

👉 WhatsApp Channels becomes a strategic channel.
Far from its initial function as a private messaging service, WhatsApp is transforming itself into a truly direct and engaged media. Brands and media are increasingly investing in this lever to build loyalty, inform and activate their communities.

📈 Outsiders to watch

Two channels stand out from the crowd and could well join the ranking in the near future:

• France 24 - Africa: steadily growing, this regional version of FRANCE24 should enter the Top 10 in the next few editions if it maintains its momentum.
• The CAN with RFI & FRANCE 24: recently launched, this channel capitalizes on the fervor surrounding African soccer and the attachment of French-speaking audiences. Its growth has been meteoric, and it could very quickly upset the established order.

🚀 Opportunities for brands and media

This ranking shows it: WhatsApp Channels is no longer an option, it's the channel of the future for all brands, media and organizations that want to :

✅ Reach mobile and international audiences
✅ Create a direct, engaging relationship with their community
✅ Benefit from a platform where open and engagement rates explode digital standards

👉 If you want to structure your WhatsApp Channels strategy, launch your own channel or automate your publications via WhatsApp, Messaging Me is here to support you.

Contact us now for an audit or strategic exchange. 📱