The latest data for December 2025 reveals the Top 10 Most Popular WhatsApp Channels in the Middle East, offering a fascinating glimpse into the region’s digital consumption habits. While football and major media outlets dominate the top spots, the strong presence of influential Egyptian comedians is a compelling highlight, proving that entertainment transcends sports and traditional news.
The Leaders: Sports and Media Dominate
Unsurprisingly, sports remains king, with two powerhouses leading the pack in terms of followers (in Millions – M):
| Rank | Channel Name | Category | Followers (in M) |
| 1 | BeIN Sports | Sports Media | 5.2 M |
| 2 | BeIN | Media/Entertainment | 3.7 M |
| 3 | Al Ahly | Football Club | 3.5 M |
Following these giants are other strong contenders in the sports and news category: FilGoal (1.7 M), Manchester City Arabic (838,044), and BBC News Arabic (661,124).
The Comedy Factor: Egyptian Stars Break the Mold
What’s truly significant is the high-ranking presence of popular Egyptian comedians and entertainment figures. Their channels command massive audiences, underscoring the vital role of local, celebrity-driven content on a platform like WhatsApp.
- Ramez Galal secures a strong position with 1.4 M followers, tying with the entertainment channel Prothom Alo Entertainemnt. Ramez Galal is famous for his high-profile, often controversial, prank shows during Ramadan.
- Ahmed Helmy, one of Egypt’s most beloved actors and comedians, follows closely with 929,813 followers.
- Mohamed Henedy, a legendary figure in Egyptian comedy, also makes the top 10 with 702,338 followers.
Their combined success clearly illustrates that the content strategy on WhatsApp is not just about live scores and breaking news. Authentic, humorous, and personality-driven content is key to engaging the massive Middle Eastern audience.
Key Takeaway for Digital Marketers
The December 2025 ranking provides a clear message: The Middle East’s digital landscape on WhatsApp is diverse. While global and regional sports/media brands have scale, the dedicated engagement surrounding celebrity personalities—particularly Egyptian comedians—shows a powerful appetite for locally relevant, high-quality entertainment.
This proves there is immense scope beyond just football and traditional media for brands and creators looking to connect with users in the region!
Ready to Industrialize Your Brand’s WhatsApp Presence?
The success of these top channels, from massive media conglomerates to influential local comedians, highlights the enormous potential of WhatsApp in the Middle East.
Don’t just observe the trend—master it.
Call upon the consulting teams and the Channels Me tech platform from Message Me to help you industrialize your brand’s presence on WhatsApp Channels. Leverage their expertise to develop a scalable strategy that reaches and engages your target audience effectively.