The US Open kicks off this week… but do you know which Grand Slam is already dominating WhatsApp? According to the latest data, Roland Garros has surpassed the one-million-follower mark on its official channel, making it the top-ranked Grand Slam on this platform.
Roland Garros: A Champion on WhatsApp
With over one million subscribers, Roland Garros demonstrates the effectiveness of WhatsApp Channels in engaging a large and passionate community. These channels make it possible to share exclusive content such as analysis, stats, and interviews in real time.
Why are the other Grand Slams staying quiet
Neither the Australian Open, Wimbledon, nor the U.S. Open have released comparable figures to date. This represents a golden opportunity for organizers and brands to position themselves before the leader potentially catches up.
What This Means for Brands
WhatsApp Channels offer:
- A direct, noise-free channel for reaching fans.
- A wide range of formats (text, images, polls, etc.).
- High engagement potential, especially when the content is exclusive or created around tournament events.
Recommendations for Brands
- Start or grow a WhatsApp group for your favorite Grand Slam tournament.
- Create exclusive content, such as behind-the-scenes footage, quizzes, or short features.
- Measure the impact! with Channels-me!
Conclusion
Roland Garros is currently the Grand Slam with the greatest influence on WhatsApp. It’s not too late for other tournaments to tap into this highly promising channel. To find out how, contact our teams today.