According to a survey by *Le Monde* published in June 2025, many French teenagers are creating channels on WhatsApp without their parents’ knowledge. Through the “News” tab, these young people share their passions, advice, and glimpses into their lives with thousands of followers, reinventing micro-influencing and opening up new opportunities for brands and companies.

WhatsApp, a New Arena for Micro-Influencers
Pénélope, 14, runs her channel “Tips for Girls 💕” and has over 50,000 followers. Jake, 13, posts on “The Empire of Cats 👑,” preferring discretion and a text-based format. These examples show that WhatsApp is attracting young people eager to create authentic and intimate content, away from traditional social media platforms.

Why should brands be interested in this
WhatsApp channels combine strong engagement with a targeted audience. Young subscribers interact regularly through emojis, polls, and messages, creating a unique connection with the content creator. For businesses, this is an opportunity to:

• Understanding teenagers' interests.
• Create highly personalized campaigns.
• Test content in an environment that's less crowded than TikTok or Instagram.

Safety and Parental Guidance: An Issue to Consider
Le Monde also highlights the risks related to privacy and cyberbullying. Brands and educators must therefore approach their interactions responsibly, following best practices to protect young people.

WhatsApp groups represent a new ecosystem for younger generations, offering significant potential for brands that know how to combine creativity with security. To explore how to integrate WhatsApp into your digital strategy, contact us today.