L’intégration de l’intelligence artificielle par Meta dans WhatsApp marque une nouvelle étape dans l’évolution de l’application de messagerie la plus utilisée au monde. Avec cette mise à jour, de nombreuses questions émergent sur l’impact de l’IA sur les stratégies de communication et d’engagement des marques et influenceurs.
WhatsApp & AI: what's new?
- Automated, AI-assisted responses
- Intelligent suggestions to improve conversations
- Personalize interactions according to user preferences
What impact for brands and influencers?
The arrival of Meta AI opens up interesting prospects, but also raises questions:
✅ Opportunities: An enriched, more interactive experience for the user
⚠️ Risks: Increased dependence on Meta algorithms and a potential loss of control over the direct relationship with the audience
WhatsApp Channels: an under-exploited lever
With the rise of WhatsApp channels, creators and businesses have a powerful new tool for building loyalty and engaging audiences. At Messaging Me, we've developed Channels Me, a unique solution forindustrializing and automating the management of WhatsApp channels without an API, maximizing the reach and effectiveness of campaigns.
👉 How to leverage WhatsApp Channels in the face of the arrival of AI? Contact us to discuss!
🔗 Read the full article on Meta AI and WhatsApp here https://www.leparisien.fr/high-tech/meta-ia-dans-whatsapp-bonne-ou-mauvaise-surprise-31-03-2025-GLQPL7VZUFC2NA7OF36LLKICOY.php
#WhatsApp #MetaAI #InfluenceMarketing #MarketingDigital #WhatsAppChannels #MessagingMe