Meta' s integration of artificial intelligence into WhatsApp marks a new stage in the evolution of the world's most widely used messaging application. With this update, many questions are emerging about the impact of AI on the communication and engagement strategies of brands and influencers.
WhatsApp & AI: what's new?
- Automated, AI-assisted responses
- Intelligent suggestions to improve conversations
- Personalize interactions according to user preferences
What impact for brands and influencers?
The arrival of Meta AI opens up interesting prospects, but also raises questions:
✅ Opportunities: An enriched, more interactive experience for the user
⚠️ Risks: Increased dependence on Meta algorithms and a potential loss of control over the direct relationship with the audience
WhatsApp Channels: an under-exploited lever
With the rise of WhatsApp channels, creators and businesses have a powerful new tool for building loyalty and engaging audiences. At Messaging Me, we've developed Channels Me, a unique solution forindustrializing and automating the management of WhatsApp channels without an API, maximizing the reach and effectiveness of campaigns.
👉 How to leverage WhatsApp Channels in the face of the arrival of AI? Contact us to discuss!
🔗 Read the full article on Meta AI and WhatsApp here https://www.leparisien.fr/high-tech/meta-ia-dans-whatsapp-bonne-ou-mauvaise-surprise-31-03-2025-GLQPL7VZUFC2NA7OF36LLKICOY.php
#WhatsApp #MetaAI #InfluenceMarketing #MarketingDigital #WhatsAppChannels #MessagingMe
