Social networks play a central role in the communication strategies of major corporations. A recent study by the Angie agency, reported by Les Echos in an article by Samir Hamladji, gives an overview of the platforms favored by CAC40 groups.
Key social networking trends for CAC40 companies
Based on this analysis, here are the main trends observed:
✅ LinkedIn largely dominates, establishing itself as the must-have tool for corporate and B2B communication.
❌ X (ex-Twitter) is in steep decline, losing its appeal with large companies.
📈 TikTok and Instagram are rising to prominence, particularly to reach a younger audience and engage differently.
🆕 Bluesky and Threads are emerging, but still remain little exploited by major brands.
The conspicuous absence of WhatsApp Channels
One surprising point from this study: WhatsApp and its Channels are not mentioned among the favorite platforms of CAC40 companies. Yet a number of major brands and media companies, particularly in the field of sports, have built engaged communities on these platforms in just a few months.
With over 2 billion active users worldwide, and a growing adoption of WhatsApp Channels for content delivery, it's highly likely that CAC40 companies will soon turn their attention to this still under-exploited opportunity.
Why integrate WhatsApp Channels into your digital strategy?
WhatsApp offers several advantages for brands:
- A direct, engaging channel for communicating with your community.
- Significant organic reach, without relying on complex algorithms.
- A distraction-free environment, unlike other social networks where competition is fierce.
📢 Are you a communications, marketing or brand manager looking to integrate WhatsApp into your social networking strategy? Contact us to find out how Messaging Me can support you in this transformation.
🔗 Want to know more? Discover our Channels Me solution to industrialize publishing on WhatsApp Channels.
#SocialNetworks #WhatsAppChannels #CAC40 #DigitalMarketing #SocialMediaStrategy #CorporateCommunication
