RCS, Super Apps and the future of messaging: analysis by Pierre Garrigues (CM.com)
As part of the Messaging Bible, Messaging Me gives the floor to the experts who are shaping the future of digital communications. This week, we turn to a refreshingly strategic "vacation homework" format, with an interview with Pierre Garrigues, Country Manager France at CM.com.
RCS, or "augmented SMS", is already here
Still little-known to the general public, RCS (Rich Communication Services) is fast becoming an essential messaging marketing channel. Pierre Garrigues explains why this format, supported in particular by Google, will transform the customer experience and reinvent the brand-consumer relationship.
"RCS is a new grammar for messaging: richer, more interactive, more engaging."
The rise of Super Apps
Beyond RCS, the interview touches on another major trend: the emergence of Super Apps, like WeChat in China. Pierre shares his vision of the future of messaging in Europe and the opportunities opening up for brands capable of embracing these new ecosystems.
Why watch this video?
- To understand the challenges facing the RCS in 2025
- Anticipating changes in the messaging business
- To benefit from the analysis of an expert in the field