Our latest analysis reveals the Top 10 WhatsApp channels for grocery retailers worldwide — and the signal is clear:

📍 Latin America is leading the way
Argentina and Brazil dominate the ranking, with retailers building massive opt-in audiences on WhatsApp.

🥇 Carrefour Argentina tops the chart with 1.2M subscribers
🥈 COTO, DIA, Changomas, Vea… all reaching hundreds of thousands of followers
🇪🇺 Meanwhile, Europe is largely absent from the conversation.

Why does it work so well?
✔️ Direct, permission-based communication
✔️ Local, frequent, high-value messages
✔️ A channel fully integrated into daily consumer habits

At Messaging Me, we strongly believe that WhatsApp will become a core activation and CRM channel for retailers, just like email once did — but with much higher engagement.

The question is no longer whether retailers should use WhatsApp.
It’s how fast they can scale it — and do it right.

👉 Curious to see what LATAM leaders are doing differently and how to apply it to your business? Let’s talk.