Recently, non-consensual telephone canvassing was banned in France. This decision was taken in response to the growing exasperation of the French with intrusive, unsolicited commercial calls.

But is this really the right issue to address today?

👉 For beyond the regulations, it is above all the use of communication channels that has evolved. Telephone solicitations, whether commercial or informative, have become less and less adapted to today's habits.

The French now prefer asynchronous channels: SMS, WhatsApp, Messenger, Instagram DM... Spaces where everyone chooses when to read and respond. Messaging enables a more respectful, less intrusive and more contextualized approach.

Messaging: France's preferred channel in 2025

More than a trend, it's a reality: messaging has become the preferred communication channel for consumers. Offering the possibility of interacting via these channels, while letting users manage their time and availability, is today a major challenge for brands and companies.

So the real issue is not so much banning cold calling, butadapting commercial solicitations to the expectations and habits of the French. And this requires an omnichannel strategy, in which asynchronous messaging plays a central role.

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Find out how to do it effectively with [your solution / product / expertise].

#DemarchageTéléphonique #Messaging #CanalAsynchrone #ProspectionResponsable #StratégieDigitale