At Messaging Me, many of our customers ask us about best practices around opt-in on WhatsApp. This step is essential to comply with the platform's rules and build a relationship of trust with your audience. Here's a reminder of the principles you need to know:
✅ What is opt-in on WhatsApp?
Before a company can send messages to a user via WhatsApp, it must obtain his or her explicit consent. This opt-in is essential to ensure that everyone has full control over the communications they receive.
✅ How do you collect this opt-in?
There are several possible channels for collecting this agreement:
- Your website
- Your mobile application
- By SMS
- During physical interactions (in stores, at points of sale, etc.)
What counts: clearly inform the user that they agree to receive messages from you via WhatsApp.
✅ Best practices
- Be transparent about the nature of the messages he receives.
- Offer them real added value: useful information, good deals, personalized services...
- Respect their preferences and make it easy for them to subscribe or unsubscribe to your communications.
📌 Why it's important
By following these rules, you create relevant, well-perceived exchanges, while respecting WhatsApp policies. This is the key to building lasting relationships and engaging your audiences on this very high-open rate channel.
