The symbolic milestone has been reached: WhatsApp now has over 3 billion active users worldwide. A performance that places Meta's application among the most powerful platforms on the planet, ahead of Facebook and Instagram.
But beyond the numbers, this is a major strategic opportunity for marketing departments.
Why does this figure change the game?
While WhatsApp has long been confined to the private and personal sphere, the arrival of features such as WhatsApp Channels, WhatsApp Business and conversational API solutions have transformed the application into a true marketing lever.
With 3 billion people accessible via a direct, instantaneous channel and without intrusive algorithms, the platform offers brands an exceptional capacity for reach and engagement.
5 reasons for marketing managers to make WhatsApp part of their strategy :
1️⃣ Algorithm-free organic reach: Messages and posts on WhatsApp channels appear in your subscribers' feed without any algorithmic restrictions.
2️⃣ Record opening rates: Up to 95% opening rate for messages and notifications, well above the rates seen for email and push notifications.
3️⃣ A premium conversational channel: One-to-one or channel-based exchanges create proximity and responsiveness, invaluable for customer service, CRM or brand content.
4️⃣ Varied, engaging formats: Videos, photos, polls, scheduled publications... WhatsApp becomes a content space in its own right.
5️⃣ An international opportunity: WhatsApp dominates usage in strategic markets: Europe, Middle East, Latin America, South-East Asia.
How to take action?
For brands, it's time to integrate WhatsApp into their marketing and CRM ecosystem. This means :
- The creation of certified WhatsApp Channels.
- Integration of professional conversational solutions such as Channels Me or via API.
- Adopting a conversational editorial line.
- The development of drive-to-channel campaigns from social media, emailings or websites.
📌 Conclusion
The milestone of 3 billion users is not just a record: it's a strong signal that conversational marketing is becoming essential. Marketing departments that know how to exploit this channel now will be one step ahead of their competitors.
👉 Need to clarify or structure your WhatsApp strategy? We'd love to hear from you.
source : https://techcrunch.com/2025/05/01/whatsapp-now-has-more-than-3-billion-users/
